Articles by Sahil Malik

Fraud in the Mobile App ecosystem is on the rise. According to Forbes, we found that mobile app marketers were exposed to 30% more fraud during the first quarter of 2018 compared to 2017, whereas estimated financial exposure to app install fraud in Q1 2018 was as much as $800…

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When it comes to mobile advertising, there is always a question regarding implementing the right attribution methodology, app marketer needs to understand which attribution tool gives the best results. AdGyde through its #FREEMIUM Mobile Attribution tool allows you to track and analyze which marketing channels or sources are producing the…

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In today’s App Market, where marketers are still experiencing multiple challenges in terms of Analysing their App performance, which behoves them to think of implementing multiple third-party App Analytics tools that supports several attribution methods. Simultaneously to ensure that all In-App Insights and Non-Organic sources they are associated with the…

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