Fraud

Today, Advertising Fraud is a genuine concern to enlighten in the business. This article doesn’t focus on performance app marketing rather concentrate on install as well as post-install fraud. AdGyde’s analytical tool is prominent in providing genuine facts based on per fraudulent installs. Helping you from fraud prevention, it would…

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Fraud in the Mobile App ecosystem is on the rise. According to Forbes, we found that mobile app marketers were exposed to 30% more fraud during the first quarter of 2018 compared to 2017, whereas estimated financial exposure to app install fraud in Q1 2018 was as much as $800…

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Advertising fraud is found everywhere on desktop and currently on mobile too. The fraudsters were influenced by significant ad budgets, pouring into mobile, as the result of which anti-measures were introduced. Then mobile-ad fraud evolved, and so did the counterattack, and so on. Faking Impressions & Clicks Initially it was…

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