Fraud in the Mobile App ecosystem is on the rise. According to Forbes, we found that mobile app marketers were exposed to 30% more fraud during the first quarter of 2018 compared to 2017, whereas estimated financial exposure to app install fraud in Q1 2018 was as much as $800…

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When it comes to mobile advertising, there is always a question regarding implementing the right attribution methodology, app marketer needs to understand which attribution tool gives the best results. AdGyde through its #FREEMIUM Mobile Attribution tool allows you to track and analyze which marketing channels or sources are producing the…

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In today’s App Market, where marketers are still experiencing multiple challenges in terms of Analysing their App performance, which behoves them to think of implementing multiple third-party App Analytics tools that supports several attribution methods. Simultaneously to ensure that all In-App Insights and Non-Organic sources they are associated with the…

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Few days back, Android Oreo was released to the world. What app marketers to know about the latest and biggest update of Android operating system If you’re ready to make an impact on your users with some of the new features from Android Oreo, you’re probably going to have to…

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