Advertising fraud is found everywhere on desktop and currently on mobile too. The fraudsters were influenced by significant ad budgets, pouring into mobile, as the result of which anti-measures were introduced. Then mobile-ad fraud evolved, and so did the counterattack, and so on. Faking Impressions & Clicks Initially it was…

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SDK fatigue isn’t any longer a vagary, it does exist and therefore the app corporations need to manage it than ever before. anti-fraud capabilities. As the mobile industry evolved, numerous SDKs became available to the developers which opened a whole new world of development and monetization. As a large number…

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