Back in the early days, app marketers would spend substantial time in getting users to install their apps. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign.However, now in the competitive mobile app industry, app marketers have a bigger challenge…
July 2017
Earlier in the mobile apps phenomenon, the main goal was to acquire as many users as possible. The more users they can get, the higher their apps rose in rank in the Google Play app store’s’ charts. The higher the app is in the list, more the organic downloads. However…