In today’s Mobile App Market, where Advertisers are more focused on acquiring users. A recent report tells us that in India 41% of Apps are targeting those users who have more Non-Organic Installs. This insight helps Advertisers to increase their investment in user acquisition, with an increasingly higher number of apps…
Articles by Sahil Malik
Fraud in the Mobile App ecosystem is on the rise. According to Forbes, we found that mobile app marketers were exposed to 30% more fraud during the first quarter of 2018 compared to 2017, whereas estimated financial exposure to app install fraud in Q1 2018 was as much as $800…
Only acquiring users for your App do not complete your KPI you set across your campaign. You need to keep them engaged with your app. Measuring App uninstalls can give you insights of your user lifecycle in boosting your approach to re-engage them. A recent data facts tell us that…
The first experience that your users have with your product can set a long-term relationship with them. You need to avoid making it confusing or demanding. The faster you make your product understandable for your users, the more likely they will continue using your product. Also, you need to…
If you’re a product owner or mobile marketer, you probably spend a lot of time thinking about creating the best possible experience for your users. But, to help inform your decisions, what mobile analytics should you monitor? And how do you measure App success or App ROI? AdGyde #FREEMIUM Mobile…
Retention Analytics is an ongoing and evolving challenge for every app maker. Simply, acquiring users will not give them a healthy business, they need to understand whether users are sticked to their app or they uninstall it. A strong retention strategy creates a healthy business and a mobile app that…
Getting App Installs is one of the most essential factors for an app to grow, for which App Marketer plan various marketing campaigns across Ad Networks and set high payouts for them. But they are not sure whether these Ad Networks are giving them right Installs or Fraud Installs that…
When it comes to mobile advertising, there is always a question regarding implementing the right attribution methodology, app marketer needs to understand which attribution tool gives the best results. AdGyde through its #FREEMIUM Mobile Attribution tool allows you to track and analyze which marketing channels or sources are producing the…
In today’s App Market, where marketers are still experiencing multiple challenges in terms of Analysing their App performance, which behoves them to think of implementing multiple third-party App Analytics tools that supports several attribution methods. Simultaneously to ensure that all In-App Insights and Non-Organic sources they are associated with the…