The retention of any app is a bit tough but not impossible. More often, it depends on the app’s genre inclusive of its offerings and content to its users. This article will tell you, how you can improve the retention by breaking down the strategies implemented in increasing the same…
Owning an app is easy but determining its business streamlining model pertaining to the user’s behaviour sometimes become critical to analyse. Where app marketing focuses on pre and post-install user behaviour, there ranges n-number of questions such as how in-app measurement could be a vital component for an app’s success,…
The recent Dentsu Aegis Network Digital Report states that in India, the digital advertising market size is approx. ₹10.8 Cr wherein, the estimated CAGR growth will reach up to 31.98%. Also, it is expected that the market will also expand to ₹24.9 Cr since 2019. This shows that the growth…
“User Acquisition – a process of onboarding new users on an app via organic and non-organic networks”. You have launched an app but how will you make it renowned in the market. How your target audience will get to know about it? You will be seeking for the helping hands…
Before going in detail, let’s understand the concept of User Flow in context with a real-life example. Let’s start… Suppose, you visited a departmental store where you thought to shop for different products. Firstly, you went to the Footwear section and added some pair of shoes into a cart. Afterward, you went…
Successful Product Owners implicit good management of the product experience perfectly addressing the needs of the users. Owning an app would show a collection of experiences where UX needs major attention. Comprehending the triggers prompting users to turn to your app and showing them your product journey absolutely in a…
Truly, with the steady rise of the mobile, gaming apps have exploded. Undoubtedly, the genre of gaming apps is constantly attracting the users simultaneously helping the advertisers in acquiring more users by featuring broader innovations. AdGyde mobile measurement practices briefly tell the app marketers that: What do their users do…
Prior to going in depth of the context, one must know what exactly the Campaign Tracking is and how it works? Tracking the success of your campaign is very much important. Let’s see why? With Campaign Tracking, you can see what works the best and what does not which helps…
Today, Advertising Fraud is a genuine concern to enlighten in the business. This article doesn’t focus on performance app marketing rather concentrate on install as well as post-install fraud. AdGyde’s analytical tool is prominent in providing genuine facts based on per fraudulent installs. Helping you from fraud prevention, it would…
In the hustle bustle of the recent competitive era, a fundamental user gathering is insufficient. Users have turned out to be familiar to sustain hyper-customized information to their venture. If you don’t have a platform and device that concentrates on techniques and the targeting strategies, you might miss on generated…
