The retention of any app is a bit tough but not impossible. More often, it depends on the app’s genre inclusive of its offerings and content to its users. This article will tell you, how you can improve the retention by breaking down the strategies implemented in increasing the same…
Before going in detail, let’s understand the concept of User Flow in context with a real-life example. Let’s start… Suppose, you visited a departmental store where you thought to shop for different products. Firstly, you went to the Footwear section and added some pair of shoes into a cart. Afterward, you went…
Successful Product Owners implicit good management of the product experience perfectly addressing the needs of the users. Owning an app would show a collection of experiences where UX needs major attention. Comprehending the triggers prompting users to turn to your app and showing them your product journey absolutely in a…
Truly, with the steady rise of the mobile, gaming apps have exploded. Undoubtedly, the genre of gaming apps is constantly attracting the users simultaneously helping the advertisers in acquiring more users by featuring broader innovations. AdGyde mobile measurement practices briefly tell the app marketers that: What do their users do…
Prior to going in depth of the context, one must know what exactly the Campaign Tracking is and how it works? Tracking the success of your campaign is very much important. Let’s see why? With Campaign Tracking, you can see what works the best and what does not which helps…
In the present scenario, mobile gadgets and digital technology have collectively put the users in a control. The customary user’s venture ranging from the attention to buy has been taken over with different journeys where both are equally similar. Understanding the user’s engagement at every step enrooted the best way…
Back in the early days, app marketers would spend substantial time in getting users to install their apps. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign.However, now in the competitive mobile app industry, app marketers have a bigger challenge…
