When it comes to mobile advertising, there is always a question regarding implementing the right attribution methodology, app marketer needs to understand which attribution tool gives the best results. AdGyde through its #FREEMIUM Mobile Attribution tool allows you to track and analyze which marketing channels or sources are producing the…

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In today’s App Market, where marketers are still experiencing multiple challenges in terms of Analysing their App performance, which behoves them to think of implementing multiple third-party App Analytics tools that supports several attribution methods. Simultaneously to ensure that all In-App Insights and Non-Organic sources they are associated with the…

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Few days back, Android Oreo was released to the world. What app marketers to know about the latest and biggest update of Android operating system If you’re ready to make an impact on your users with some of the new features from Android Oreo, you’re probably going to have to…

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With the growing demand to applications in Global space and in countries different from the origin, it has become necessary to localize your app according to a particular region or sub-continent. Localisation not only involves translating the text to the local language but also taking cultural differences into account. and…

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Advertising fraud is found everywhere on desktop and currently on mobile too. The fraudsters were influenced by significant ad budgets, pouring into mobile, as the result of which anti-measures were introduced. Then mobile-ad fraud evolved, and so did the counterattack, and so on. Faking Impressions & Clicks Initially it was…

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SDK fatigue isn’t any longer a vagary, it does exist and therefore the app corporations need to manage it than ever before. anti-fraud capabilities. As the mobile industry evolved, numerous SDKs became available to the developers which opened a whole new world of development and monetization. As a large number…

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